Teach Primary

Teach Primary is a professional development title for teachers of 5-11 year olds, widely read and discussed in staffrooms across England, Wales and Northern Ireland.

Teach Primary


Teach Primary is known and respected in primary schools throughout the UK, with copies mailed directly to senior staff and budget holders in England, Wales and Northern Ireland, and made available through WH Smith.

Our contributors are leading experts and practitioners, such as Mick Waters, Sue Cowley, Michael Tidd and Professor Mike Askew, meaning advertiser branding is aligned with editorial voices that teachers trust.

In combination with our many specialist titles – such as Teach Reading & Writing and SENCo – and our website (teachwire.net) we᾿re able to help you run a broader, sustained campaign with significant reach and impact. We can also take your message directly to customers via our emarketing database, carefully curated over the span of a decade, and Twitter, where we have 56k followers. 

Copies of the magazine are valued as teaching resources and so it᾿s common for schools to keep them on file well beyond the month of publication, meaning articles and promotions are frequently revisited and so represent excellent value for money.

Teach Primary

Introduce your brand to our extensive audiences

Discover what advertising opportunities we can offer you by getting in touch today.

Big Brand Partnerships

Big Brand Partnerships

Roald Dahl party packs, Harry Potter takeovers, advice from HarperCollins and Oxford University Press experts - we work in partnership with the biggest brands to bring resources to our readers.

Lesson Plans And Activities

Lesson Plans And Activities

Teaching resources are central to our editorial as they are top of teachers' wish lists. The quality of resources included in each issue ensure copies are kept in schools for many months.

Sought After Experts

Sought After Experts

Magazine contributors have included Dylan Wiliam, Guy Claxton, Russell Hobby, Mick Waters, Paul Dix, Alison Peacock, Tim Oates and many more of the most acclaimed names in education.

Must-Read Editorial

Must-Read Editorial

From in-depth reports on successful schools to insightful comment on workload, assessment and curriculum, our editorial gets to the heart of what teachers want.

Consultation Service For Education Startups

Consultation Service For Education Startups

Our commercial media team has over 25 years of experience of marketing brands in the education marketplace and is available to lend our partners advice on how best to promote their products and services to schools using our publishing channels.

High Profile Awards

High Profile Awards

Our Teach Primary Book Awards, with judges from Roald Dahl Funny Prize winner Philip Ardargh to Mumsnet editor Kate Williams, celebrate the best new publications for schools. The winners are widely shared and inform library purchasing across the UK.

print reach

Print Reach


Every primary school in England, Wales and Northern Ireland receives a free copy of Teach Primary magazine. It can be found in staffrooms everywhere, on the newsstand in WH Smith, and in the homes of thousands of subscribers. In addition, in excess of 10,000 copies are distributed at major shows such as BETT and at Teachmeet events each year.

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Digital Coverage


Teach Primary is represented online by both a dedicated website (www.teachprimary.com) and The Teach Company's online portal, www.teachwire.net. Our primary channels receive 68k unique visitors each month, each of which has access to hundreds of lessons plans and thousands of articles to support their professional development.

1,510,263

page views in the past 12 months

24,800

members registered on the website

56,100

followers on Twitter

Show your brand to our online audiences

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Clients We Have Worked With


As the number one magazine for primary schools, we have delivered successful marketing campaigns for some of the most popular and respected brands in education. As well as ensuring display advertising is seen by 100,000 of teachers, we have built custom packages for the likes of LEGO Education and Penguin Random House, working on everything from eye-catching cover promotions to creating dedicated websites.

Our Contributors


Every teacher is an expert in his or her own right, so we're careful to ensure our content respects their professionalism. Our writers are university professors, national advisers, curriculum experts and, of course, teachers themselves.

2018 Advertising Schedule

Request our schedule for our 2018 on sale dates and advertising deadlines here.